Seth Godin On Reputation.

Seth Godin has, in my opinion, made the most interesting statement about the importance of reputation when he wrote: “Your reputation has as much impact on your life as what you do.” Still many, whatever position, are surprisingly unaware of its content.

People will buy from you, work with you, invest in you and hire you based on your reputation and the expectations that accompany it. It goes far beyond your expertise, credentials, and history. Exploring and expanding every inch of your reputation will provide you with the keys you need for your future success.

My commitment is crystal clear to make the Reputation Resumé to the most critical document in your professional life.

(Picture by Jill Greenberg)

The True Joy Of Being A Nerd.

An essential part of working with and expanding your reputation is to embrace a niche, being visible as THE expert - the person that people will listen to, trust and hire. Jack of all trades is the master of none is a figure of speech, but it’s more important than ever. It’s about the Nerd Factor.

It deals with the aspiration of becoming remarkable in your area and experience the pure joy of being genuinely good at what you do. People with this aspiration build an excellent reputation since they never settle for less. They are bold, do things before they become necessary and start before they are ready, releasing the beta version of themselves. Remarkable people are worth talking about, and they seldom need a resume. And, we can all become remarkable in our area.

For the last ten years, I’ve worked with the intention of being a nerd in the reputation area, and I’ve enjoyed every minute of it since will decide your professional future. Seth Godin has, in my opinion, made the most interesting statement about the importance of reputation when he wrote: “Your reputation has as much impact on your life as what you do.” Still many, whatever position, are surprisingly unaware of its content. 

My commitment is crystal clear to make the Reputation Resumé to the most critical document in your professional life. 

The Reputation Resumé - Your Most Important Document.

Thank you for the questions an inquiries about what a Reputation Resumé is. To put it briefly: it’s a report that captures your reputation and highlights how your professional network and clients perceive your real skills, unique qualities, and bugs. It indicates your full potential and brings you the self-awareness that is the basis for becoming successful.

Seth Godin has, in my opinion, made the most interesting statement about the importance of reputation when he wrote: “Your reputation has as much impact on your life as what you do.” Still many, whatever position, are surprisingly unaware of its content. My commitment is crystal clear to make the Reputation Resumé to the most important document in your professional life. 

Greatness always starts with self-awareness. People who understand what motivates them, their unique qualities and bugs will be successful. We should realize that others know us best and it’s others that value us, recommend us, applaud us, spread our messages or hire us. Your reputation is in their eyes and is the best measure of your talents and potential, and it can be captured excellently by your reputation resume.

The Question I Keep Struggling With.

There is one question that I keep struggling with. Why don’t we pay more attention to the one thing that has the potential of changing our professional lives? World leaders like Richard Branson and Warren Buffett acknowledge their reputation as their greatest asset. Self-awareness is the number one leadership tool. As consultants or entrepreneurs, we are our reputation. Most people that I talk to, whatever position, agree that it’s crucial to their success. And yet …

I frequently look at research to validate what I’m talking about. Research from Stanford University and Harvard Business School has looked into that question what makes us hire a certain person for a project or a job. It shows that it’s not Experience at the top of the list but instead potential for the future. Expectations and reputation rule. Everyone can tell about the great things they've done in the past, but when asked what to expect there is often an unmistakable hesitation.

Build Reputation Instead Of A Resumé.

Ten years ago I started a discussion in my first book about the recruitment process, and many of my ideas seem still to be valid. But, today work-life will no longer be only about building a resumé but building your reputation. Exciting companies will not be filled with people sending in their traditional resumés; they will be occupied by individuals with an excellent reputation built on how they do things. Or as Apple puts it: “You’re amazing - we should talk."

I try not to quote others as much nowadays, instead, trying to shape my own thoughts and ideas. But I can’t help but quoting Seth Godin’s thought-provoking sentence that is so worth to reflect upon: “Your reputation has as much impact on your life as what you do.” We are entering the new reputation economy and what we see is merely the beginning. Reputation and trust will be the cornerstones in our new way of working and the recruitment industry will have a huge challenge.

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