Great Leadership Starts With Self-Awareness
Great leadership starts with self-awareness according to numerous articles and research. You make better decisions and are more successful.
Others see our unique qualities and flaws best which makes reputation a critical leadership tool. You should invest in your perceived strengths that make you great but also handle the bugs that hinder successful leadership. I see no other single strategy with the same economic impact as working with reputation.
You will find a longer article on the subject here.